So, you’ve invested in a great looking cover design for your book and then you uploaded it onto Amazon to see what happens next. If that sounds familiar then you’re not getting the most from your book cover.
There are many things that you can do with your cover design that you might not have thought about. In this article, I’m going to give you some ideas to help you get the most from your investment and how it can lead to more readers.
The first thing I’d like to mention before we get started is that it’s a good idea to get your book cover designed well ahead of time — perhaps even before you finish writing the book. Once you have the outline of your story, there is no reason to put the cover design off. In fact, the actual process of choosing between various concepts and coming up with the final cover is something that can build excitement in your fan base. If you have people following you on Facebook, you can start posting pictures of your new cover design there. You might even ask your fans what is their favorite concept and that can help you decide on the final cover!
Now, let’s talk about some actual additional uses for your book cover:
3D mockups are digital renderings that can make your digital cover look as realistic as if it were in print (often looking better than it actually would in real life!). The reason they are so useful is because people love physical products. We live in a digital world and when we see a realistic representation of something we know from our regular life, we get excited. A digital scene of a person holding a book with your cover and your name on it brings a lot more excitement than a flat image of the same thing.
Unfortunately, 3D mockups of individual books can’t be used on publishing services such as Amazon. But there are many other ways of using them that can help with promotion. A great example is social media. You can create ads on Facebook, Twitter and other platforms that show your book cover as a real physical product. Even if the customers then order an ebook version of your book, they know they are buying something “real” because they can imagine it better.
Often, book cover designers offer 3D mockups as part of their packages, but if you have access to Photoshop, you can design them yourself too. A great place to get started is PSD Covers.
Freebies for Fans
This doesn’t necessarily mean that you need to be giving away your book, but you can use your book cover on other items. Think bookmarks, posters, T-shirts etc, or digital things like wallpapers for your mobile or computer desktop.
If you’ve built a base of close fans around you (often called a “street team” in the industry) who beta read your books, you can also send them a personal postcard with your book cover on it. There are plenty of services online that can use your image and mail the card to someone with a custom text. This can be a really nice way of saying “thank you”. You can try this one.
Another great way of using your book cover is on your website or on your social media pages as a header. If you update your profiles with the books you’re working on and include a new cover image regularly, you’ll make sure that people will know when your next book comes out. It will also help you to keep consistent branding across multiple platforms.
An audiobook cover can be an extra expense, but if you work with the same designer who designed your book cover, you’ll probably get it for a small additional fee (or some designers, like myself, include it as part of some book cover packages). It’s definitely worth considering getting an audiobook cover done, even if you are not looking to get an audiobook version done right away. It will probably save you money in the future.
Let me wrap this article up by saying that there are many other places than a bookseller where you can use your book cover design. You’ve already spent the money, so why not make the most of the cover? I’d love to know your thoughts on this topic. Let me know if you have come up with some other ideas of using your cover design which I haven’t thought of. I’d love to hear about them in the comments!